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Research papers

In-home scanning and people meters: Information enhancement or respondent overload?

This paper examines advertiser and agency perspectives on single source data. The authors present a method of evaluating different single source systems based on the informational need for which each service was designed to address. The "focal point"...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Joseph C. Philport, Roger E. Godbeer
Company: Colgate-Palmolive
June 15, 1992
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Citation

Philport and Godbeer (1992a, June 15). In-home scanning and people meters: Information enhancement or respondent overload?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/in-home-scanning-and-people-meters-information-enhancement-or-respondent-overload-


Research papers

Additional media-planning tools

Starting in January 1991 the Dutch single-source multi-media survey SummoScanner has been enhanced with specific TV-viewing data. Within the limits of the telephone interview, it is now recorded which programmes were viewed on the day before the...

Catalogue: Seminar 1992: Media Research Meets The Future
Author: Marion Appel
June 15, 1992
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Citation

Appel, M. (1992a, June 15). Additional media-planning tools. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/additional-media-planning-tools


Research papers

Adults and young teenagers

The objectives of the paper are: -Measure readership of most print media types such as dailies, weekly and monthly magazines. -Measure viewership of all television broadcast time segments and of video -Measure radio audience Compare press readership...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: Akram Raffoul
June 15, 1992
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Citation

Raffoul, A. (1992a, June 15). Adults and young teenagers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/adults-and-young-teenagers


Research papers

Continuous TV measurement through diary panels

The broadcasting industries in South East Asia are showing the same fast development as the economies. Both in methodological and data delivery terms, many of the markets have the same facilities as markets in Europe and North America. Although not...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: John Kaye
June 15, 1992
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Citation

Kaye, J. (1992a, June 15). Continuous TV measurement through diary panels. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/continuous-tv-measurement-through-diary-panels


Research papers

How can we stock and retrieve meter panel aggregated data?

In view of the enormous mass of data coming from a TV meter measurement study, the user has to find an answer to the way of working more efficiently in the shortest possible time. The rapid development of informatics technics has revolutionised the...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Author: J. I. Butiná
June 15, 1991
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Citation

Butiná, J. I. (1991a, June 15). How can we stock and retrieve meter panel aggregated data?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-can-we-stock-and-retrieve-meter-panel-aggregated-data-


Research papers

The capital image

Studies carried out on the press in the majority of cases concentrate on investigations of the readership. Focusing on the various types of readers of a single title, and classifying them both socio-demographically and in terms of social behaviour,...

Catalogue: Seminar 1991: Publishing For An Optimal Product
Authors: Philippe Robinet, François Laurent
Company: BVA Group
June 15, 1991
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Citation

Robinet and Laurent (1991a, June 15). The capital image. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-capital-image


Research papers

ARF model for evaluating media

More relevant and more realistic measures of media performance are now within our grasp. We must open our minds and we must open our pocketbooks to realise the benefits these data offer for more efficient and more effective advertising campaigns....

Catalogue: ARF Guidelines Handbook
Author: ARF (Advertising Research Foundation) B.V.
June 15, 1990
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Citation

B.V., A. (1990a, June 15). ARF model for evaluating media . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/arf-model-for-evaluating-media-


Research papers

Advertising strategy and media mix under control

In this line, we have designed a large research programme, SESAME, which started in France last February, supported by media and advertisers. This programme will provide tools for media mix, through measuring the value of each main medium for each...

Catalogue: ESOMAR Congress 1987
Author: Marc Vincent
September 1, 1987
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Citation

Vincent, M. (1987a, September 01). Advertising strategy and media mix under control. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/advertising-strategy-and-media-mix-under-control


Research papers

Advertising strategy and media mix under control (French)

In this line, we have designed a large research programme, SESAME, which started in France last February, supported by media and advertisers. This programme will provide tools for media mix, through measuring the value of each main medium for each...

Catalogue: ESOMAR Congress 1987
Author: Marc Vincent
September 1, 1987
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Citation

Vincent, M. (1987a, September 01). Advertising strategy and media mix under control (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/advertising-strategy-and-media-mix-under-control-french-